AROMASMAS began as an exploration of scent, light, and material. What started as curiosity about handcrafted candles gradually evolved into a complete creative project — from developing unique candle compositions and experimenting with waxes, pigments, fragrances, and containers to building a visual identity around the brand.
Although it eventually became a personal hobby rather than a commercial business, the project gave me valuable hands-on experience in product development, branding, photography (took a workshop with famous @budarinphoto), and creating emotionally engaging physical products.
What started as a small kitchen experiment quickly outgrew the dining table. To support the project, my husband built a dedicated candle-making laboratory in the basement of our house, giving me the space to experiment, prototype, and produce candles in a professional and organized environment.
Although the business did not scale commercially due to the highly competitive candle market, the project remains active and continues to exist as a complete brand. More importantly, it became a practical exercise in taking an idea from concept to launch, combining product design, branding, supplier research, e-commerce, logistics, and customer validation.